In this engaging podcast episode, listeners are treated to a candid and insightful discussion among industry experts Steven Kellam, Larry Walsh, and Heather Margolis as they dissect the anticipated challenges and opportunities for the first half of 2024. The trio delves deep into the evolving dynamics of buyer behavior, the pivotal role of nurturing partner relationships, and the strategic implementation of AI and incentives in the channel ecosystem. They also shed light on the importance of strategic foresight, the necessity for vendors to simplify their processes, and the growing imperative to add value to maintain partner engagement. This episode is rich with expert analysis, spirited banter, and practical insights, providing listeners with valuable knowledge and strategies to navigate the channel in 2024.
How do we help partners get better at marketing why is this so important in today’s down economy?
Listen nowMarketing is key to driving revenue in a down economy. So how do we get partners to embrace it and then make it successful for their organization?
Listen nowListen in as Theresa and Steven have a spirited discussion around her three keys for success for this coming year and well beyond.
Listen nowThere's little to debate - partners need the right content at the right time and in the right place. The question is, however, what is the right content and what is the best way to get that content into the hands of partners and ultimately to the prospect and customers?
Listen nowPartner experience is a great place to focus, but the key is to know what your objectives are, how to begin executing against those goals and how to leverage the power of hyper-personalization.
Listen nowMarc Monday from Sage discusses how to embrace the current market landscape, try different creative ideas to drive success, and build trust with your channel partners.
Listen nowMaking video simple and easy to create and distribute has been around for years, yet too many partners still have not adopted video as much as they wish or should.
Listen nowRobert Cassard and Steven dig into the pluses and minuses of leveraging video on TikTok to YouTube to partner websites.
Listen nowThere’s a new wave of channel partnership trends and best practices, and with this evolution comes great opportunity and, consequently, new challenges.
Listen nowMeaghan Sullivan-Moore shares her insights on how to keep your head and your heart in the game during times of upheaval.
Listen nowWhen sales and marketing are working together like a well-oiled machine, driving pipeline and revenue is so much easier. So, why do so many teams still struggle to close that gap and achieve the results they need?
Listen nowThe point where marketing hands off to sales is a critical step in the channel journey. If it’s so important, why does that hand-off often get fumbled?
Listen nowEveryone, well almost everyone, in the technology channel community has been hit with the less resources in 2023 challenge. So how do you make it all work? How to take care of partners, grow the business and keep everyone motivated?
Listen nowJessica Baker CPO (Chief Program Officer) at AchieveUnite joins ChannelWaves to talk about how you can make your programs more effective, even if you have less resources.
Listen nowGenerative AI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.
Listen nowThe future of the channel is uncertain, and with digital transformation and AI on the rise, we find ourselves in uncharted territory.
Listen nowGain valuable insights into navigating the complexities of today's partner landscape and optimizing partner relationships to drive growth and success.
Listen nowLearn about thesignificance of the Chief Partner Officer (CPO) role and the necessity of unifying diverse partnership functions across companies.
Listen nowListen in as Meaghan Moore emphasizes the importance of exploring and integrating AI into marketing strategies, offering listeners a comprehensive understanding
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